Pursuits
WPP, Snapchat, Daily Mail Form Marketing Agency Truffle Pig
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WPP Plc, Snapchat Inc. and the Daily Mail newspaper announced a new marketing agency Tuesday that will create online brand-sponsored video and print content to cash in on some of the projected $544 billion in media ad spending.
Called Truffle Pig, the agency will be based inside WPP’s Group SJR content marketing agency in New York. The agency is seeking brands to sign up, and will use DailyMail.com, Elite Daily and Snapchat to test original content marketing. Its content and services will extend to any online platform that a brand wishes to be marketed on.