Amazon.com Rumbles With Rain Forest Fans on Internet Name Rights
The Amazon rain forest in the southern of Amazonian state of Para, Brazil, Dec. 15 , 2014.
Photographer: Dado Galdieri/BloombergThis article is for subscribers only.
Amazon.com Inc.’s three-year effort to secure a right-of-the-dot Internet domain in its name has been thwarted by a rather big obstacle -- the Amazon.
The company applied for the .amazon Internet domain and 11 others, such as .kindle, in 2012 from ICANN, the nonprofit gatekeeper for Web addresses, only to learn that Brazil and Peru objected. Those nations -- through which the Amazon River and jungle wind -- wanted the domain preserved for “the protection, promotion and awareness raising on issues related to the Amazon biome,” according to ICANN files.