Twitter Said to Plan Marketing Campaign, Ads for Live Events

Twitter Inc. is working on a marketing campaign to better explain how to use its services, people with knowledge of the effort said.

The company, which is in the middle of a search for a new chief executive officer, wants use the campaign to show the public the benefits of Twitter, said the people, who asked not to be identified because the plan hasn’t yet been announced. It’s the first major campaign by Twitter to promote its own products. Twitter is also developing a new feature -- called Project Lightning internally -- that will organize content around live events.