Mattel Rolls Out Hot Wheels Tesla Model S for Fans Big and Small

Mattel Inc., the world’s largest toymaker, has begun selling a miniature version of a Tesla Motors Inc. Model S as part of its Hot Wheels brand. It isn’t just for children: Plenty of adults are expected to line up for the toy.

The toy car retails for $1.09, compared about $100,000 for a fully loaded all-wheel-drive Model S P85D. The Hot Wheels version of Tesla’s first car, the Roadster, is now a collectors’ item that can sell for $30 to $50. Investment potential aside, the die-cast models help introduce America’s smallest and youngest publicly traded automaker to a generation of future car buyers.