Kellogg Said to Plan Snack Subscriptions as General Mills Exits

Kellogg Co. is looking to start a subscription snack service, according to two people familiar with the matter, entering the space just as General Mills Inc. ends its experiment with Netflix-like noshing.

Kellogg has assembled a team and invested capital to create the direct-to-consumer food business, said the people, who asked not to be identified because the plans aren’t public.