Amazon Debuts Free Shipping on Small Goods, No Minimum Order
Not just for Prime members
Amazon.com's fulfillment Center in Fernley, Nevada.
Photographer: Ken James/BloombergThis article is for subscribers only.
Amazon.com Inc. is introducing free shipping on thousands of popular, smaller items -- makeup, mobile phone accessories, earplugs -- in its Web store, without requiring a minimum order.
The new initiative applies to all customers, including those not enrolled in Amazon Prime, the annual membership program that includes two-day shipping, the company said on Tuesday. Amazon is using the free shipping program to target cost-conscious shoppers, a group that EBay Inc. is courting.