Two Charts That Should Make Traditional Media Companies Very Nervous
Huge shifts are underway
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It's no secret that dramatic changes are underway in the media world. Two charts published this week nicely underscore the point.
First we had Mary Meeker's annual "Internet Trends Report" which had a nice slide comparing time spent on various forms of media vs advertising spending. 18% of advertising dollars still get spent on print, despite the fact that just 4% of media attention is spent there. Meanwhile, mobile has tons of upside.