Tic Tac Adds New Flavor-Changing Varieties to Draw Millennials
Will Millennials Go for the New Tic Tac Mixers?
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Add Tic Tac to the list of products that are being tweaked to appeal to millennials.
Tic Tac Mixers, which will begin hitting shelves in the U.S. next month, change flavors as they dissolve. The new varieties -- cherry cola and peach lemonade -- are the first major innovation for the brand since 2008 and were designed for young consumers who hate being bored, said Todd Midura, marketing director for Tic Tac in the U.S.