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By Paul Jarvis

May 18, 2015 at 6:25 AM UTC

Updated on

May 18, 2015 at 8:27 AM UTC

This article is for subscribers only.

888 Holdings Plc said it made a proposal to buy Bwin.party Digital Entertainment Plc, starting a contest with GVC Holdings Plc for the online gaming company.

A deal would have “significant industrial logic,” 888 said Monday, days after London-based GVC said it submitted a proposal to acquire Bwin.party, whose online gaming brands include partypoker, partycasino and FoxyBingo.