The Average Age of Facebook’s News Partners: 107
Mark Zuckerberg, chief executive officer and founder of Facebook, gives a keynote address at their F8 annual developer conference in San Francisco on April 21, 2010.
Photographer: Kim White/BloombergDeclan Moore, chief media officer at National Geographic, talks about his magazine's deal with Facebook as if it's a venture into the wilderness. It's true that the social media giant has been considered a predator of news organizations, but Moore is not afraid.
Facebook's new Instant Articles feature, which hosts partners' content within Facebook's app, offers readers a faster and more natural experience of reading and watching news on their phones. Publishers can run their own ads on Facebook and keep all the revenue, or let Facebook serve the ads and take a cut. For many Facebook partners—which also includes the Atlantic magazine, the Guardian, and the New York Times, each more than 150 years old—displaying content within the social network's ecosystem is the next step in trying to stay relevant, just like making an application for the iPad was in 2010, or creating a website in the 1990s.