Yelp Inc., the consumer-review website, is working with Goldman Sachs Group Inc. to find a buyer, a person with knowledge of the matter said.
The $3.5 billion company, based in San Francisco, may draw interest from potential suitors including Priceline Group Inc., Yahoo! Inc., Amazon.com Inc. and Rakuten Inc., said the person, who asked not to be identified because the process is private.
Representatives for Yelp and Goldman Sachs declined to comment. The Wall Street Journal previously reported that Yelp is exploring a sale.
Yelp climbed 23 percent to $47.01 at the close in New York trading. The company went public in March 2012, pricing its shares at $15 each for a valuation of almost $900 million.
A spokesman for Yahoo declined to comment on the company’s possible interest in Yelp. Representatives for Priceline and Amazon didn’t immediately respond to requests for comment and a U.S. spokesman for Tokyo-based Rakuten didn’t have an immediate comment.