Disney Parks Veteran Ferraro to Head Consumer Products Unit

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Walt Disney Co. named Leslie Ferraro, a 16-year company veteran, president of consumer products, the latest in a series of appointments.

Ferraro most recently served as Walt Disney Parks & Resorts’ executive vice president for global marketing, sales and travel operations, Burbank, California-based Disney said Thursday in a statement.

She succeeds Bob Chapek, who was named in February to lead the parks division. Her appointment ensures that Disney has a woman among its five division heads. Anne Sweeney, who led the TV networks, left in January.

“Leslie is a highly talented, proven executive with a strong track record of creativity and innovation,” Chairman and Chief Executive Officer Bob Iger said in the statement.

Disney has made a number of division-level senior management changes following the February appointment of Tom Staggs, the former head of parks, as chief operating officer.

Disney was the largest merchandise licensor in the world, with products generating $45.2 billion in retail sales last year, according to License! Global, a trade publication. Profit at the unit jumped 32 percent to $362 million in the quarter ended in March, helped by sales of “Frozen” dresses and Marvel-licensed products.

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