The McDonald's of the Future Is ... in Australia?
McDonald’s "Create Your Taste" burgers in Sydney.
Photographer: Steve Lunum/McDonald's Corp. via BloombergAt the McDonald’s restaurant in Martin Place in downtown Sydney, building your own gourmet burger is just like withdrawing cash from an automatic teller machine.
With a few swipes of a touchscreen at the entrance of the restaurant, diners can pick their style of bun (brioche or baker’s), choose a gourmet topping (including crispy bacon, grilled pineapple, and guacamole) and be served their creation with a choice of salad or fries in a metal basket on a wooden platter. It's not the McDonald's experience Americans are familiar with, and after six straight quarters of falling same-store sales in the U.S., the fast-food chain is looking for success stories overseas they might be able to emulate in their largest market.