Tecate Has $28 Million Riding on Length of Mayweather-Pacquiao
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A quick knockout in Saturday’s Floyd Mayweather-Manny Pacquiao bout would be almost as painful for the event’s main sponsor as the losing fighter.
Heineken NV’s Tecate beer outbid rival Corona for a record $5.6 million sponsorship for the most lucrative fight in boxing history. The Mexican beer, which has its logo on the ring floor and throughout the MGM Grand Garden Arena in Las Vegas, has five times that much in media exposure riding on the length of the welterweight title unification bout, according to sponsorship and analytics firm Apex Marketing Group Inc.