Tesco Moves Closer to Dunnhumby Sale After Kroger Agreement

Tesco Plc moved a step closer to the possible sale of Dunnhumby after the data-analytics business parted ways with Kroger Co. after twelve years to allow it to work exclusively with other U.S. retailers.

Supermarket chain Kroger will acquire Dunnhumby USA’s data-mining technology and more than 500 of its staff, forming a new wholly-owned company called 84.51°, the retailer said in a statement Monday. Stuart Aitken, who previously led Dunnhumby USA, will become chief executive officer of the new company, which will be based in Kroger’s hometown of Cincinnati.