Millennials Willing to Outspend Boomers by 50% on Car Tech
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Millennials are willing to spend more than 50 percent more for new technologies in automobiles than baby boomers, a J.D. Power survey found.
At an average of $3,703 a vehicle, millennials topped boomers at $2,416 and Generation X members at $3,007, the Westlake Village, California-based research firm said in a statement. The findings were presented Wednesday at an Automotive Press Association luncheon in Detroit.