Ice Cream Town USA Reeling After Deadly Outbreak

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It’s hard to overstate how big a deal ice cream is in the little Texas town of Brenham.

Parks have slides in the shape of sundaes. Businesses like Must Be Heaven, one of two ice-cream parlors, are named after Blue Bell Creameries Inc. slogans. The Chamber of Commerce keeps a freezer stocked with Blue Bell ice-cream sandwiches and mini-cups. And a mural on the wall of a building on West Alamo Street includes the town’s motto: “Brenham, a Flavor of its own.”