Hasbro Wants to Turn Play-Doh Into a Movie Star
With sales surging, the toymaker steals a script from Lego
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In a world of storied superheroes and fire-belching dragons, Hasbro is pouring its movie budget into Play-Doh. The toymaker confirmed on a conference call this morning that it will stretch the goopy playstuff to the silver screen.
Hasbro is in talks with 20th Century Fox and Bridesmaids director Paul Feig to make the film, according to Deadline. While day-glo dough might not seem like the richest source material, it is—well—malleable. Hasbro has already molded its Play-Doh line around Disney princesses and comic-book characters. And it has certainly worked with less-lifelike material (see: Battleship).