NYT Makes Now App Free, Scrapping Monthly Fee to Attract Readers
This article is for subscribers only.
New York Times Co. will stop charging for its mobile app NYT Now next month, an acknowledgment that its strategy of attracting more young digital readers with a fee-based subscription hasn’t been working.
The app, which debuted a year ago at $7.99 a month, will be free as of May 11 and have fewer stories and new features such as showing more recent articles higher on the screen. A slimmed-down version of the full $15-a-month digital subscription, NYT Now was aimed at younger readers with stories selected and summarized by Times editors. Apple Inc. chose it as one of its best apps of 2014.