North Face Looks to Training Gear to Boost Sales Beyond Winter

The North Face, whose jackets are ubiquitous on ski slopes and climbing expeditions, is making its biggest push yet to get consumers to wear its gear in the gym.

The clothing brand is airing its first-ever spring TV commercial on Wednesday to promote its Mountain Athletics apparel for strength and conditioning training. The company, which is owned by VF Corp., has boosted marketing spending for the line by 50 percent since its introduction last year, aiming to win over weekend warriors preparing for a long-term goal.