Farage Uses Election Manifesto to Rebrand UKIP as Serious Party

Nigel Farage attempted to rebrand his U.K. Independence Party as a serious party of government, with a policy platform that was independently audited.

The U.K.’s May 7 vote is UKIP’s best chance to win seats in a general election, with forecasts suggesting it could pick up as many as five. To do that, Farage needs to keep hold of the voters who have flocked to UKIP’s message of protest against mainstream politics, while reassuring others who see it as a fringe group.