Sprint Starting House Calls to Ease Users Into Upgraded Phones

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Sprint Corp. Chief Executive Officer Marcelo Claure got his start in the wireless industry in 1996, selling Motorola flip phones directly to customers from his car. Now he’s bringing that same personalized service to Sprint.

Sprint subscribers in Kansas City, Kansas, and soon in Miami and Chicago can upgrade to new phones by appointment with a trained technician who will make house or office calls. They will activate the phones, transfer personal files such as contacts and pictures and offer tutorials free.