Pepsi Signs to Replace Coke as Exclusive NBA Marketing Partner
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PepsiCo Inc. signed a multiyear marketing partnership with the National Basketball Association, taking over for Coca-Cola Co. and giving the company official partner status with all four major U.S. sports leagues.
As part of the new agreement, PepsiCo’s Mountain Dew will serve as the lead brand in North America. It includes the company’s Aquafina, Brisk, Doritos and Ruffles brands. The agreement includes the Women’s NBA, NBA Development League and USA Basketball.