Google’s YouTube Kids Ads Are Deceptive, Consumer Groups Say
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Google Inc.’s YouTube Kids app violates safeguards for children by deceptively blending advertising and programming, according to consumer groups that are asking U.S. regulators to investigate the company.
The video service’s branded channels for Barbie, Lego, McDonald’s and other products mostly show ads, and user-generated content fails to disclose relationships between video producers and product manufacturers, the groups said in a statement Tuesday. They filed a complaint with the U.S. Federal Trade Commission.