Why Wearing Makeup Helps This Man Trade Korea’s Hottest Stocks
Customers browse eyeshadow pallets at an Amorepacific Corp. Etude House store in the Myeongdong shopping district in Seoul, South Korea, on Monday, Feb. 16, 2015. AmorePacific Corp., South Korea’s largest cosmetics maker, joins companies such as Hotel Shilla Co. and casino operator Paradise Co. in benefiting from the rising popularity of Korean entertainment and culture, especially in China.
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Seo Jae Hyeong says he’s started wearing skin foundation and facial masks at night.
It’s not about looking younger, the 49-year-old head of Daishin Asset Management Co. says. Seo is trying to get first-hand insight into one of South Korea’s hottest stock-market bets: the cosmetics industry.