Fashion
Lane Bryant Rips Victoria's Secret in New Ad Campaign
#ImNoAngel champions the fight against body-shaming
Beauty and Sexy Comes in All Forms: #ImNoAngel
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Lane Bryant isn’t pulling punches with its latest advertising campaign. In an effort to redefine sexiness and challenge society’s orthodox beauty standards, the fashion retailer has one target squarely in its sights: Victoria’s Secret.
In new ads, models pose in Lane Bryant’s lingerie line Cacique, championing a push against body-shaming with the hashtag #ImNoAngel, a jab at the title given to Victoria’s Secret’s most prominent supermodels. Lane Bryant sells women’s clothing in sizes ranging from 14 to 28.