The $50,000 Way to Watch the Masters

And travel tips to do it on the cheap (if you must)
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During one of his many trips to attend the Masters Tournament, retired insurance executive Charles Cramer faced a dilemma: To place his chair down on the edge of the 18th green—so he could have a good view of the winning putt—he would need to get to the Augusta National Golf Club’s main entrance gate by 6 a.m. and wait in line. When that gate opens, ticket holders dash for the 18th to place their chairs.

“I thought: It sure would be nice to have a runner to do it for me,” Cramer, 73, says in a phone interview.