It's Like Viagra for Pharma Ads: Pfizer's $1.4 Billion Marketing Blitz
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Pfizer Inc.’s tab to keep its best-selling drugs on top and turn its newer ones into tomorrow’s blockbusters? More than $1 billion.
America’s biggest drugmaker led the pharmaceutical industry in advertising in 2014, boosting spending even as other corporate giants such as Procter & Gamble Co., Toyota Motor Corp. and L’Oreal SA cut back, according to data from Kantar Media.