Mercedes-Benz Plans First Pickup With Luxury Pushing Limits

Mercedes-Benz plans to make its first pickup truck, extending a push by manufacturers of upscale vehicles to invade territories traditionally dominated by mass-market competitors.

Mercedes will introduce a mid-size pickup by the end of the decade, focusing sales on Europe, Latin America, Australia and South Africa, the division of Stuttgart, Germany-based Daimler AG said Friday. The project will attempt to succeed where previous upscale trucks like General Motors Co.’s Cadillac Escalade EXT and Ford Motor Co.’s Lincoln Blackwood failed.