If You Don't Know the Danish Brand Georg Jensen, You Should
After a five-year hiatus from Baselworld, the Copenhagen-based brand returns with some memorable new pieces
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At the Baselworld watch expo, associate editor Stephen Pulvirent and I were looking at the offerings from watchmaker, jeweler, and housewares designer Georg Jensen. Admiringly, Stephen described the new collection as, "so clean and the right amount of weird."
That's basically the entirety of the 111-year-old Danish watch and jewelry house in eight simple words. The clean-with-a-twist aesthetic is what Georg Jensen excels at. Its founder, and the cast of impeccably creative design collaborators who followed him, all have favored Scandinavian lines and simplified functionality. With a splash of weird, or Art Nouveau, of course.