Investors Back Pet-Sitters in Search for Next Sharing Success
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Some investors fueling the competition between ride-sharing services Uber Technologies Inc. and Lyft Inc. are supporting rivals in pet-sitting, seen as potentially the next success story in the sharing economy.
Rover.com of Seattle on Thursday announced a $25 million investment, bringing its total funding to more than $50 million. That puts it ahead of DogVacay.com of Santa Monica, California, which said it has raised $47 million. The pet-sitting startups are another example of the way people are using their cars, homes and spare time to provide services and earn money through marketplaces such as Uber, Airbnb Inc. and Instacart Inc.