Fashion Rental Startup Le Tote Tries a New Tactic to Lure Subscribers
Le Tote is a fashion subscription service for clothing and accessories.
Le Tote via BloombergIn the crowded world of subscription e-commerce, all kinds of services are trying to snag—and then retain—customers.
One such player is Le Tote, a fashion rental service for clothing and accessories. Founded in 2012 by Rakesh Tondon and Brett Northart, Le Tote charges a $49 monthly fee to subscribers, who receive three garments and two accessories that they can send back at any time to receive new items. Each set is determined by an algorithm, which analyzes the style profile customers fill out when they sign up. Subscribers can also consult a personal stylist. Tondon described the service as one offering "replenishment," an always available refresh for a woman's closet.