Starbucks’ Push Into Race Relations Draws Fire on Social Media
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Starbucks Corp.’s effort to improve race relations in the U.S. is off to a rocky start.
The company’s “Race Together” initiative, which encourages its baristas to talk to customers about race, generated a slew of mockery and criticism on Twitter Tuesday. The backlash prompted Corey duBrowa, a communications executive at the Seattle-based company, to delete his Twitter account.