Apple Said to Start First Trade-In Program for Android Phones
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Apple Inc. plans to start accepting non-Apple devices as trade-ins, a person with knowledge of the matter said, as the company seeks to extend market-share gains against smartphones based on Google Inc.’s Android software.
The iPhone maker started a trade-in program in 2013 to get more users to upgrade to its newest products. Now, that plan is being expanded to include Android smartphones, as well as BlackBerry devices, said the person, who asked not to be identified because the information isn’t public.