Swatch CEO Says Apple Watch Design Isn’t an Industry Milestone
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Swatch Group AG Chief Executive Officer Nick Hayek said the watch industry can make more attractive timepieces than the Apple Watch as the Swiss company adds more intelligent functions that don’t sap battery life.
Apple Inc.’s smartwatch looks better than products by Samsung Electronics Co. and Sony Corp., Hayek said Thursday when asked about the device at an annual press conference on the Biel, Switzerland-based watchmaker’s strategy.