Pursuits
Apple’s Next Challenge Is Making High-Tech Go High-Fashion
Apple Watch Hands-On: How It Works
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Now that Tim Cook has outlined the full range of what the Apple Watch can do and how much it will cost, his next challenge will be proving high-tech counts as high fashion.
In addition to laying out uses for the device, Apple Inc. has also been careful to market it as stylish. The company paid for a 12-page advertising spread in this month’s Vogue magazine, and model Christy Turlington Burns appeared onstage with Chief Executive Officer Cook on Monday to help reveal new details and applications. Cook unveiled a version laden with gold that retails for $10,000 or more.