Apple CEO Tim Cook Embraces Technology and Luxury to Win in Smartwatches
From Apple Watch to Macbook
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Apple Inc. is betting that its first new gadget in five years, a smartwatch costing from $349 to more than $10,000, will offer the right blend of technology and luxury to lure even more customers and boost sales.
Apple Watch has a customizable face and will run 18 hours with typical use, Chief Executive Officer Tim Cook said at an event in San Francisco Monday. He was making the case for why consumers would want to add another digital product to their daily lives, highlighting the watch's ability to track health, send notifications and serve as a status symbol.