Pursuits
March Madness Bracket Obsession Actually Moves Stock Prices
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Basketball courts aren’t the only place for action when the NCAA championships begin later this month. Buffalo Wild Wings Inc. and Domino’s Pizza Inc. are among companies that could ride the fan frenzy that accompanies this annual three-week spring sports obsession.
Shares of Buffalo Wild Wings have outpaced the Standard & Poor’s 500 Index by an average of 5.8 percentage points each March in the past 10 years. The Minneapolis-based chain, which has a sponsorship partnership with the National Collegiate Athletic Association, led the broader market by almost 2 percentage points last March.