Coca-Cola Makes Over Look of Cans to Shake Calorie Stigma

Coca-Cola Co. is remaking the look of its biggest drinks to convince consumers there is more to the brand than its best-known sugary soda.

The new “one brand” design is intended to unify Coca-Cola and its lower-calorie variants Diet Coke, Coca-Cola Zero and Coca-Cola Life under a single identity, according to a statement from the Atlanta-based company. The new cans and bottles have started to hit store shelves now in 12 European countries, while two of the designs are being distributed across the U.S., a spokeswoman also said.