Amazon Opens Store on Alibaba’s Tmall for Chinese Shoppers
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Amazon.com Inc. has opened a store on Alibaba Group Holding Ltd.’s Tmall.com, seeking to reach Chinese shoppers as the Web retailer tries to expand in the world’s second-biggest economy.
“We welcome Amazon to the Alibaba ecosystem, and their presence will further broaden the selection of international products and elevate the shopping experience for Chinese consumers on Tmall,” said Candice Huang, a spokeswoman for Hangzhou, China-based Alibaba. Imported food, shoes, toys and kitchenware are listed on Amazon’s store, one of many on Tmall that sell brand-name goods to Chinese shoppers via the Web.