Technology
Onetime Internet Darling Fab.com Sells for Paltry Sum
After a long, painful fall, the purveyor of $349 Andy Warhol Brillo box sculptures is bought by consumer tech products maker PCH
A Magis Pupps and colorful umbrellas from shopping portal Fab.Com at Fab's European headquarters in 2013.
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Fab, only recently the darling of the New York tech scene, has a new owner, ending a calamitous saga marked by repeated rounds of layoffs and internal discord at the online retailer.
PCH, which helps entrepreneurs turn ideas into brands and makes a variety of consumer tech products for major companies such as Apple, announced on Tuesday that it’s acquiring the remnants of Fab. Fab runs a website that sells uniquely designed home goods, furniture, and fashion accessories, such as $60 neon wrap bracelets and $330 dodo bird rocking chairs. It will continue to focus on design.