The Baby Formula’s in the Mail: Chinese Consumers Buy Online
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As Chinese consumers fret about whether locally produced infant formula is safe, the Dutch postal service has a burgeoning new line of business: exporting milk powder to China.
Dried milk has become one of the main items customers send to China via PostNL NV, helping drive a 13 percent increase in fourth-quarter parcel shipments, The Hague, Netherlands-based mail delivery company said Feb. 23. Danone makes infant formula under the Nutrilon brand in that country, while Mead Johnson Nutrition Co. has been increasing Dutch production to help supply China, which consumed a third of the industry’s $62 billion in global sales last year.