Victoria’s Secret Touts Bikinis on TV in Bid for New Customers
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Victoria’s Secret, a retail chain best known for lingerie, is stepping up marketing of its swimwear in a bid to attract new customers.
The company, part of L Brands Inc., will air a one-hour special on CBS tonight that features models sporting bikinis on the beach in Puerto Rico. The program -- similar to the Victoria’s Secret fashion show, which airs in December -- will include musical performances and photo shoots.