Pursuits
‘Lego Movie’ Picks Up Tweets Not Trophies at Academy Awards
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The creators of “The Lego Movie,” shut out from Sunday night’s Academy Awards, turned the snub to their advantage with a publicity stunt that garnered tons of attention anyway.
While the Warner Bros. movie didn’t win any Oscars, the producers handed out trophies made of plastic bricks from toymaker Lego A/S during a performance of the Oscar-nominated song. Oprah Winfrey, Steve Carell and Emma Stone held the yellow Lego Oscar statuettes. #LegoOscar was a No. 1 trending topic on Twitter.com in the U.S., and a video of artist Nathan Sawaya assembling the trophies was getting hits on Youtube.com.