London ‘Playboy’ Battles Hefner’s Empire for Use of Web Domain

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Michael Ross, a 50-year-old property developer, says he registered the “playboy.london” website in his kitchen, while joking with his wife and a friend over a few bottles of wine.

Six months later he’s taking Playboy Enterprises Inc. to court in the U.K. to stop the adult entertainment company founded by Hugh Hefner from seizing the domain.