Nestle Forecasts 2015 Sales Near Low End of Long-Term Target

Revenue in the Greater China region, Nestle’s second-largest market, was little changed due to a slowdown in products such as coffee and confectionery.

Photographer: Brent Lewin/Bloomberg
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Nestle SA, the world’s biggest food company, forecast 2015 sales growth near the low end of its long-term target after reporting the slowest annual sales growth in five years, hit by stagnant revenue in China.

Nestle aims to achieve growth of “around” 5 percent in 2015, excluding acquisitions, disposals and currency shifts, Chief Executive Officer Paul Bulcke said Thursday. Sales on that basis gained 4.5 percent in 2014, matching the median estimate in a Bloomberg News survey.