Salesforce Melds Artificial-Intelligence System Into Software

Marc Benioff, chairman and CEO of Salesforce.com Inc., delivers a keynote address during the DreamForce Conference in San Francisco, on Oct. 14, 2014.
Photographer: Noah Berger/Bloomberg

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By Jack Clark

February 18, 2015 at 10:31 PM UTC

This article is for subscribers only.

Salesforce.com Inc. has started working to integrate artificial-intelligence technology from acquisition RelateIQ Inc. into its software, seeking to add predictive capabilities that will help it compete with younger startups.

Salesforce, the biggest maker of customer-relationship management programs, bought RelateIQ last year for $390 million to gain systems that use artificial intelligence to sort data. Since then, RelateIQ Chief Technology Officer Adam Evans has been working with Salesforce executives, including founders Marc Benioff and Parker Harris, to make it possible for other Salesforce units to tap into his company’s capabilities.