Dude, Where’s the Shortest Beer Line? IBM to Guide Atlanta Fans
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Fans who attend events at Atlanta’s new $1.2 billion stadium might find it easier to locate parking, find the shortest beer line or get a discount on merchandise because of technology being put in place by IBM.
AMB Sports & Entertainment, operator of Atlanta’s yet-to-be built stadium, will work with International Business Machines Corp. on technology in the building, which is set to open in 2017. The stadium will be home to the National Football League’s Falcons and an expansion Major League Soccer franchise.