Pursuits
Raptors Make Basketball Game of ‘We the North’: Corporate Canada
This article is for subscribers only.
Hip hop music pounds through the air, fireworks explode and the rallying cry of the Toronto Raptors basketball team erupts in the Air Canada Centre: “We the North! We the North! We the North!”
It’s fan appreciation night at the arena the Raptors share with the National Hockey League’s Toronto Maple Leafs, and the 20,000 fans on their feet show Canadians are into more than just ice and pucks.