Korea Pop Fervor to Boost AmorePacific’s China Sales 30%

AmorePacific Group expects sales in China to jump 30 percent this year as the South Korean cosmetics maker opens more outlets to capture a wealthier Chinese middle class keen to splurge to look more like their Korean idols.

“China is geographically close and it has a very big population,” Suh Kyung Bae, the billionaire chairman of the Seoul-based holding company of AmorePacific Corp., said in an interview. The company recognized the importance of Asia’s rising middle class 15 years ago, and this is still one of its main drivers, Suh said at the cosmetics maker’s factory in Osan, South Korea.